Almost 10 years after the great financial crisis, how has the finance industry regained its preeminent social position? In Trust, Power and Public Relations in Financial Markets (Routledge, 2017) Clea Bourne, a Lecturer in PR, Advertising and Marketing at Goldsmiths, University of London, explores the relationship between PR and different types of trust in finance. The book offers a nuanced understanding of trust, looking at both transparency and obfuscation for states, banks, stock markets and individuals. Alongside a critical theory of the function of PR, there are numerous detailed case studies, across every aspect of modern financial markets, making the book both an in depth assessment as well as a useful introduction to trust, PR and finance. The book is clearly written and accessible, making it essential reading for anyone interested in this most important part of economy and society Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/finance
Almost 10 years after the great financial crisis, how has the finance industry regained its preeminent social position? In Trust, Power and Public Relations in Financial Markets (Routledge, 2017) Clea Bourne, a Lecturer in PR, Advertising and Marketing at Goldsmiths, University of London, explores the relationship between PR and different types of trust in finance. The book offers a nuanced understanding of trust, looking at both transparency and obfuscation for states, banks, stock markets and individuals. Alongside a critical theory of the function of PR, there are numerous detailed case studies, across every aspect of modern financial markets, making the book both an in depth assessment as well as a useful introduction to trust, PR and finance. The book is clearly written and accessible, making it essential reading for anyone interested in this most important part of economy and society
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/finance